BRASILIA: Massimo Iosa Ghini for Caleido. Sculptural graphism as the hallmark of avant-garde radiators.
"It is not just
a product, but a piece of architecture, a sculpture for its continuous dialogue
with the light that describes its alternating extruded aluminium profiles in a
play of light and shadow". This is Brasilia, the new Caleido design
radiator, in the words of the architect Massimo Iosa Ghini who designed it.
Since 1993, Caleido
has ranked among the ambassadors of Made in Italy in the world thanks to
radiators designed to be protagonists of architectural space. The collaboration
with Massimo Iosa Ghini gave birth to Brasilia: a tribute to the work of the
master Niemeyer whose buildings reflect the use of dynamic forms and curves so
sensual that many admirers have seen in him a sculptor rather than an
architect. Architect Iosa Ghini's stylistic signature is expressed through the
sculptural graphism that also characterises this work.
Made almost entirely
of aluminium, which is recyclable at the end of its life, Brasilia features an
open bar towel holder accessory and a vertical, single or double hook-hanger
integrated into the structure that make this radiator a multifunctional
complement, creating a perfect symbiosis between decoration and function to
enhance the space and environment in which it is placed.
2
basic elements in 4 different lengths, combined to create a variety of
configurations. In particular, the multiple versions of Brasilia, characterised
by the tight rhythm of closely spaced sheets, are accompanied by Brasilia Wide,
which enriches the aesthetic score with the addition of a large,
multifunctional element. In each plastic rendering, the thermal power enters
into an efficient functional relationship with the compositional aesthetics.
How? The curvatures and appendages compose a modular structure with a strong
vertical thrust, generating a 'chimney effect' that stimulates the
recirculation of hot air, maximising the already extremely effective yield
thanks to the choice of aluminium as the material of choice and the width of
the surfaces.
MASSIMO IOSA
GHINI
Considered one of
the most prominent Italian architects and designers on the international design
scene, Massimo Iosa Ghini (Bologna, 1959) took part in the innovative action of
the design avant-garde in the 1980s by founding the cultural movement Bolidismo
and being part of Ettore Sottsass's Memphis group.
In 1990, he opened
the Iosa Ghini Associati studio, which today operates in Milan, Bologna and
Miami, developing projects for large international groups and developers and
dealing with the design of residential, commercial and museum architectural
spaces, cultural installations, public transport areas and facilities, as well
as retail projects for international groups.
Major interior
design and architectural works include the worldwide development of the Ferrari
Store and Kiko Store chains, the Capital Group headquarters in Moscow, the
Giorgio Morandi Museum House in Bologna, the Kröpcke underground station in
Hanover, the collaboration with the Cremonini Chef Express Group for motorway
and airport areas, the new IBM Rome Software Lab in Rome, the Marconi Express
electric monorail in Bologna, the Brickell Flatiron residential building in
Miami and numerous projects under construction.
He has been a
lecturer at La Sapienza University in Rome; since 2008 he has been Adjunct
Professor at the Hong Kong Polytechnic University; and at the Department of
Architecture, University of Ferrara.
Many of his projects
have received awards and mentions, including International Architectural Award
by Chicago Athenaeum, Good Design Award, Roscoe Award, IAI Green Design Award,
iF Product Design Award and Red Dot Award.
In 2013, the Milan
Triennale dedicated an entire anthological exhibition to him, 'From the
Beginnings to Sustainable Today'.
In 2015, the Kiko
Milano retail concept won Best Retail Global Expansion at Mapic 2014.
Massimo Iosa Ghini,
appointed Ambassador of Italian Design and Red Dot Network, Full Member of the
Leonardo Committee and Accademia Clementina, received the Marconi Prize for
Creativity in 2015.
